Works

Toyota Screensaver

Task:

Develop trendy Toyota screensaver.

Process:

In 2009 Toyota has become the world biggest car producer. We took this global fact as a basis and demonstrated what it could mean for a short period of time. Using data on annual production of cars by Toyota we have determined that Toyota produces a car every five seconds!

Idea:

The screensaver represented a clock that every five seconds transformed into one of Toyota models. We have built a web site where everyone could see and download the screensaver.

Results:

More than 320,000 views. More than 97,000 downloads.
Zero investment to promote the screensaver.

Quotes:

«This is one of my favorite sites recently. Some may argue that it isn't even a website, but as far as I am concerned, if it has a URL it is a website. The idea is simple: Every five seconds, a new Toyota appears in front of you. What makes this simple idea so great is the gorgeous animations that happen before your eyes. This type of addictive experience is similar in a way to some of UNIQLO's sites, like the UNIQLOCK. However, this screensaver site stands on its own extremely well. Sit back and watch, and don't get too addicted to the way the cars are animated into existence in front of you. Finally, I must add how important sound design is. This is a shining example because new sound effects come with each new car. Quality through and through».
Rob Ford

Launch site

Webby Awards Gold Golden Hammer Gold
FWA Site of the day ADC*R Silver IDEA! Silver