Works
Toyota Prius
- Task:
- Develop a website for launch of Toyota Prius in Russia
- Process:
- Due to the fact that Prius is an absolutely unique vehicle, our task was to develop a unique site that would stand out of many similar looking automobile websites. Communication of the long awaited product shall be bright and catchy.
- Idea:
- We have decided to present key advantages of the car through animated characters and join them together as a symbol of Prius. We have developed a group of characters where each of them was given a task to present some of the key features of the car. This approach made possible to effectively present Follow Me! slogan that calls customers to rely on their car.
- Quotes:
- «Here we have exceptional, high-quality design and production. This site is stacked with impressive video, slick transitions, and eye-popping delights. At a time when the Prius is getting a lot of bad press, this site takes things back to where they should be... innovating all the way.»
Rob Ford, The FWA
«It’s been a while since we posted something non-related to our work over here. Last time our team had some very positive feelings about new work from our friends over at BrandStudio. New website they have created for Toyota Prius is a great example that automotive websites doesn’t have to be boring.
Great design, video, CGI and attention to detail. Truly one of the best that I’ve seen in a while. Thumbs up guys!»
Ars Thanea - Launch site
Eurobest
One Show
ADC*R
FWA
IDEA!
Making of