Develop a website for the launch of Lexus off-road vehicle with a hybrid drive.
Process:
The task was to emphasize a new design of the car, tell users about off-road capabilities and second generation hybrid drive. Slogan of the advertising campaign is Future today.
Idea:
We took a car that rotates together with surrounding environment thus a new design of RX 450h. The car stands on a pedestal surrounded with natural landscape and townscape, thus demonstrating environmental friendliness and technological efficiency of the car.