Works
Lexus RX 450h
- Task:
- Develop a website for the launch of Lexus off-road vehicle with a hybrid drive.
- Process:
- The task was to emphasize a new design of the car, tell users about off-road capabilities and second generation hybrid drive. Slogan of the advertising campaign is Future today.
- Idea:
- We took a car that rotates together with surrounding environment thus a new design of RX 450h. The car stands on a pedestal surrounded with natural landscape and townscape, thus demonstrating environmental friendliness and technological efficiency of the car.
- Launch site
IDEA!