Works

Lexus RX 350 v3

Task:

Develop a web site for next generation off-road vehicle RX 350.

Process:

The first site supporting new advertising strategy presented as "Forward Living" The campaign slogan is Look into the Future. Live Froward

Idea:

We offered site visitors to see the future of Lexus. In order to do that users had to set watch on their computers forward. Every scene is accompanied by a 3D video, every key feature comes with audio and infographics.

Launch site

ADC*R Bronze FWA Site of the day