To create a website for Hyundai Solaris, a new sedan
Idea:
Since we see it as a revolutionary product being launched in the Russian car market, as far as the price/quality ratio is concerned, we wanted to design an exceptional interactive system to make our product stand out. We decided to avoid placing standard buttons on the car to open this or that feature, as they usually do on car websites, but instead place them around, thus creating a complete composition with the car, i.e. in Features section the portrait of Mendeleev stands for the galvanized car body, fuel can - for fuel tank and petrol, ruler - for dimensions, cloud and street cleaners - for windscreen wipers and rain-sensing wipers, flashlights - for marker lights, etc. Every section was to have its own background and dynamics. The car was supposed to stand still in some sections and move in the others.
