Works

Lexus GX 460

Task:

Develop a web site for Lexus GX 460 premium class off-road vehicle.

Process:

We had a complicated creative task. On the one hand we had to underline high status of the car, on the other hand we had to help future customers understand that first of all this was a highly efficient off-road vehicle.

Idea:

We have decided to present Lexus GX as an exposition of key technologies without placing the car on the road. Each glass cube demonstrated a technology with some testing mechanisms.

Results:

The site was used by Toyota Kazakhstan office for launching the model in the local market.

Launch site

FWA Site of the day IDEA! Bronze