Works
Lexus GS 450h
- Task:
- Announce launch of hybrid Lexus GS 450h.
- Process:
- The emphasis was made on outstanding dynamic characteristic of the car, achieved through use of hybrid technology.
- Idea:
- Speed performance is shown through dynamic 3D scenes. On every stop a user can select a color of GS 450h. 360 degree view is implemented as a fly-around the car racing along a desert.
- Launch site
FWA