Works

Lexus GS

Task:

Announce updated Lexus GS.

Idea:

The site is based on advertising video clip where Lexus GS races with a leopard. We have placed the car in similar locations and gave site visitors an opportunity to study the car by taking part in every scene. Each section contains a unique interactive element drawing a user into the process.

Launch site

ADC*E Finalist Webby Awards Official Honoree
FWA Site of the day ADC*R Silver