Works
Lexus ES 350
- Date:
- November 2010
- Task:
- Develop a website for the launch of Lexus ES 350 business class sedan in the Russian market.
- Process:
- We were required to make a very easy to use website aimed for business customers. At that it was required to emphasize maximum comfort that ES 350 gives. In addition to highest quality materials used for inside finish Lexus ES 350 was the first car where several suspension and noise elimination know-how’s were used. Such combination makes a car trip extremely comfortable.
- Idea:
- In order to show that comfort in ES 350 is gained not only through excellent interior, but with the use of advanced technologies, all key features of the car are shown on two sides: inside and outside. The menu is also built on this principle. All sections are split into Interior and Exterior subsections.
- Launch site
FWA